Sunday, December 5, 2010
The December Artist of the Month is the talented and beautiful Deb Soromenho, designer and creator of A.W.E. Jewelry. A.W.E. stands for Artsy-Worldly-Earthy, which describes both the jewelry and the artist very well. The jewelry and artist have gone through a journey to where they are now. The jewelry is handcrafted, most pieces beginning from a hand cut section of metal. Each one is sanded and enhanced with patina, semi-precious stones or wire wrapping. These steps create jewelry that is prefect with personality, no two pieces exactly alike. Also, the creative force behind these has traveled an interesting life to the point of making this jewelry~ read on to find out about it~
Q~How did you get started?
A~ I was making beaded jewelry part-time and started working with wire, found that I loved forming and texturizing the metal and very soon graduated to sheet metal, saws, drills, and torches; the big-girl tools ;)
Q~Why do you continue?
A~ I love the flexibility of working with metal. There's always new techniques to learn, processes to adapt, and designs to explore. I never get bored, which is saying A LOT.
Q~What is your greatest success story?
A~ still waiting........
Q~What is one of your greatest failures?
A~ In jewelry making or ever? :)
Actually one of my biggest failures is what lead to my jewelry design career. I had, oddly enough, decided to open a spa/salon in 2006. It started out great, but I quickly realized that I really didn't like managing a bunch of people who really didn't care about my business; do I sound a little bitter? Lol.
BUT, I carried some consignment jewelry in the salon which inspired me to give it a try myself to sell, as I'd made jewelry as a hobby in the past. The rest is history, in the making.
Q~Where do you get your inspiration?
A~ That's actually what my tag line is about: Inspired by the shapes, textures, and cultures of the world. I travel a lot and love things like old cobblestone streets, crumbling plaster walls, arched doorways, traditional indigenous art, etc.
Q~Where is your favorite place to sell? Or Favorite show?
A~ I'd love to be able to sell more online and not have to transport my "shop" to shows and such, but I think that jewelry, especially mine, is such a tactile purchase. People love to touch, feel, try on, and fall in love with jewelry before they buy.
Jewelry may look fantastic in photos, but nothing compares to seeing it in person. The buyer just has to trust your description and get a feel for who you are and what your jewelry is all about. I'm working on making each piece about a story or a personal idea so people can make a connection that way.
I do love a good outdoor craft fest though, they're a lot of fun!
Q~What is one thing you love about your business?
A~ Getting feedback from people. It's great seeing peoples reactions to my work and hearing their comments.
Q~What is one thing you loathe?
A~ hmmm.... probably having to answer difficult questions like this one ;) lol.
Q~What is your dream about your art?
A~ To be able to see my jewelry in shops and galleries around the world. Also to make enough money with it to actually pay the bills :)
Q~What is your mission?
A~ To make only what I love and would wear myself. My customer will love my jewelry all the more for it.
Q~Where are you based?
A~ I have a studio in my basement of my home in Bethesda, MD
Q~Where would you live if you could live anywhere?
A~ oooooh, that's tough. Winter in Paris, fall in Lisbon, Portugal, summer in San Francisco, and spring in New York.
Q~What would you be doing if not this?
A~ Trying desperately to find something that I love to do. That's what I was doing for 20 years prior anyway!
Q~What is next?
A~ Buying some new (read expensive) equipment to move to the next level in my design.
Q~ What is the airspeed velocity of an unladen sparrow?
A~ I wouldn't know that, I'm not the king!
Now that you've read about Deb and her jewelry, I can share the story that I practically had to *beg* her to do this. She was always interested in the concept and liked the honor, but she just didn't quite want to literally have to answer the questions and send photos. I just love her designs, think the jewelry is very well made and simply lovely. I'm not sure if Deb didn't want to be associated with Jen-A-Fusion or was just busy with make jewelry. I'll assume the latter. :)
Deb will be showcasing her wares at the Downtown Holiday Market in the Penn Quarter of Washington DC on Sunday, December 12 and Monday, December 13.
Likewise, her jewelry is also available on the A.W.E. website. If you become a fan on Facebook, you will have the inside scoop on new products, discounts and sales and updated news.
AND, don't forget~ if you aren't already, please become a Jen-A-Fusion Fan on Facebook. The Holiday Swag Giveaway continues with our 3rd winner today! Thanks all!
Hoping you a zen December! ;)~Jen
Green Tip~ Trade up this season with new LED Christmas lights
From a recent e-letter from MOM's (My Organic Market):
"MOM's has teamed up with HolidayLEDS to host a Holiday Light Recycling Drive. Bring your old lights to MOM's through January 31st; we will ship them away to be recycled. Plus, you'll receive a coupon for 25% off new energy efficient LED lights from HolidayLEDS.com! To help facilitate recycling, please bring in lights only (no boxes or packaging)."
How awesome!! Not only were you going to buy them anyway (right?), now you can get 25% off. Not 'sold' on this new lights. Read some facts:
~They don't emit heat, which does often lead to fires on real trees.
~They use about 90% less electricity, leading to lower utility bills.
~They are made from plastic, rather than the traditional glass bulbs and thus more durable.
All facts from About.com.
I just checked out HolidayLEDS.com and think I see at least one or two or five strands I'd love to have and decorate my holiday tent with!